Scaling Dies When You Stay Silent
Why Communication, Not Perks - Is the Real Cheat Code for Growth
Most leaders think scaling is about systems, perks, or hiring faster.
It’s not. It’s about communication.
In this new episode of the Scaling CEO Podcast with Glenn Gow, Holistic’s founder, Tom Alexander, shares what we’ve learned from working with hundreds of growing organizations:
Scaling dies when you stay silent.
Internal communication is the cheat code for business.
It’s impossible to slake the thirst of the modern employee for information.
It’s Not About the Snacks
One company spent $200K a year on snacks. When everyone went remote and the snacks disappeared, satisfaction soared.
It was never about perks — it was about communication.
Process Over Outcomes
You can’t fix culture scores overnight, but you can improve the process — hiring, feedback, and connection.
Focus on what you can control today. Tomorrow follows.
The Trust Gap
Many employees bring baggage from past jobs. They expect silence to mean danger.
Modern leadership means over-communicating purpose, direction, and safety.
AI and the Human Factor
The conversation also explored how AI can strengthen, not replace, human connection. From analyzing surveys to summarizing feedback, technology can help leaders act faster and keep their promises to employees. When used well, it creates space for the one thing only humans can do: build trust.
The Bottom Line
Scaling doesn’t die because of broken systems — it dies because people stop talking. The most successful companies are those where everyone knows what’s going on, feels part of the mission, and trusts that their voice matters.
“Companies don’t scale. People do.”
Scaling Dies When You Stay Silent | with Glenn Gow + Tom Alexander
#Leadership #Culture #Scaling #Communication #HolisticSolutions #Podcast