Short, compelling value proposition.

1–2 sentence explanation of what the product helps organizations accomplish.

CTA HERE

THE CHALLENGE

The Challenge

A short explanation of the problem the client is experiencing.

What is happening?
Who is experiencing it?
Why is it difficult?

This should be relatively short and easy to scan.

WHY IT MATTERS

Why This Matters

Use a combination of short copy + statistics or visual callouts.

XX%
[Important statistic]

XX
[Important statistic]

X in X
[Important finding]

Then a short paragraph explaining the business/people implications.

WHO IT'S FOR

Who Is This For?

Potentially use 3–4 cards:

HR & People Leaders
[Brief description]

Executives & Leaders
[Brief description]

Organizations Going Through Change
[Brief description]

This lets someone quickly identify themselves.

WHAT WE DO

How Holistic Helps

Short explanation of Holistic's approach.

Then potentially 3–4 visual cards:

Measure
[What we measure]

Analyze
[What we analyze]

Improve
[How we help improve]

Grow
[How the organization benefits]

This could connect nicely with the existing measure • improve • analyze • grow positioning.

HOW IT WORKS

How It Works

Use a horizontal 3–4 step process:

01 — Discover
[Description]

02 — Design
[Description]

03 — Launch
[Description]

04 — Analyze & Act
[Description]

This is where you'd explain the actual engagement process.

WHAT YOU GET

This is important because a prospective client needs to understand what they're actually buying.

Use cards or a grid:

[Deliverable / Service]
Description

CUSTOMIZATION

Built Around Your Organization

Explain what can change based on the client's needs.

Could be represented as:

People | Questions | Data | Process | Reporting

Then explain how each can be customized.

SUCCESS

What Success Looks Like

This should answer:

"If I buy this, what changes?"

Use 3–5 outcome statements.

More self-aware leaders
[Description]

Better feedback
[Description]

Stronger decision-making
[Description]

Measurable organizational improvement
[Description]

PROOF

Results & Evidence

This section can dynamically accommodate whatever evidence exists.

Case Study

[Client / engagement]
[Result]

Client Result

XX%
[Outcome]

Testimonial

“[Short testimonial.]”

Sample Deliverable
[View sample report]

PRICING

Investment

Depending on what Tom determines, this could show:

Starting at $X

Custom Pricing

[Brief explanation of what determines price.]

[Discuss Your Needs]

FREE TOOL / RESOURCE

If applicable:

Try It Yourself

[Free assessment/tool]

[Take the Assessment →]

This gives people a lower-friction way to interact with Holistic before contacting someone.

FINAL CTA

Large section toward the bottom:

Ready to [desired outcome]?

Short supporting copy.

[Talk to Holistic →]

[PRODUCT NAME]